VP / Head of Marketing

Eastern US, UK or India (Remote allowed) | Full-time | COVID-19 remote

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Head of Marketing - REMOTE
As Head of Marketing for SignEasy, you will play a critical role in creating and executing our global strategy for brand awareness, demand generation, demand capture, marketing communications, product marketing, partner marketing, and user acquisition for our leading eSignature solution. Reporting to our COO, you will lead a high-performing team with a special focus on analytics and ROI.

Responsibilities

  • Build, lead and mentor a world-class team of cross-discipline B2B marketers with a B2C distribution mindset
  • Develop and execute strategies and plans to: increase top-of-funnel growth, optimize conversion rates, increase ACV, and improve retention 
  • Develop programs to increase customer adoption and engagement
  • Partner with product and sales teams through the full customer lifecycle from initial idea through launch and adoption
  • Collaborate with Customer Success to educate existing users to drive usage and expansion
  • Lead content creation efforts including sales and marketing collateral, blogs, videos, webinars, emails, sales enablement, and case studies
  • Collaborates with Partnership Team to attract new and amplify existing relationships
  • Use analytics and dashboards to measure and track success and optimize campaigns
  • Ensure and evangelize our products by increasing awareness through partner marketing, PR, and brand awareness campaigns 
  • Oversee the organization’s presence at relevant industry events including speaking, sponsorship, and exhibiting opportunities
  • Define go to market strategies that leverage the positive experience and customer value
  • Provide valuable market and customer research and insights -- especially keeping our product roadmap and vision up-to-speed on developments among our competitive set

Requirements

  • 13+ years of marketing experience working for SaaS companies
  • 5+ years of experience leading and scaling a world-class marketing team
  • Wide breadth and depth of experience in performance and product marketing 
  • Use an analytical approach to solve complex problems with a sharp eye on ROI and creative flair
  • Experience growing SaaS subscriptions through the web, mobile app, and sales-assisted environments
  • Proven successful working equally with sales and product teams to build customer journeys that drive long-term retention and expansion
  • Experience with modern marketing automation and data systems 
  • Ability to ruthlessly prioritize and be creative with doing things with efficient resources to drive the biggest impact
  • Willing and eager to roll up your sleeves to step in for your team if needed
  • Excellent communication and presentation skills (written and verbal)
  • Familiarity with working in a cross-functional environment and distributed team setups

Why work with SignEasy (Our unique benefits): 
MacBooks for all - YES, even for interns and temps | Forfronters in the remote working culture. We understand the need for you to avoid your daily killer commutes and the need to stay safe during pandemics | SignEasy is at all costs an Equal Opportunity Provider: Diversity hiring and building a truly inclusive international team is our pinnacle interest to drive innovation, growth and a global outlook. (Yes, we have individuals on the team who come from interesting backgrounds and experiences, including a scuba instructor) | Generous ill day leaves and an open door culture | Fully paid annual international company offsites | *100% Home office set-up assistance [assistance is capped] | Medical insurance benefits for self and family | Sponsorship to Career Enrichment programs | 100 percent paperless employee lifecycle experience guaranteed | Regular office treats and perks on the house.

Our Frontend expert on SignEasy turning ‘10’: https://www.youtube.com/watch?v=oCY-rCTODbw
Meet SignEasy's leadership and core team: https://rb.gy/ftyfkw
Our impressive story: https://rb.gy/azsda0
Take a peek at SignEasy's culture: https://rb.gy/nvra6o/ 
SignEasy's Timeline & Journey: https://signeasy.com/journey/
More about Careers at SignEasy: https://signeasy.com/jobs/