Senior Product Marketing Manager

Bengaluru, Karnataka, India Full-time

About SignEasy

SignEasy is the easiest and fastest way to sign and send documents for signature from your phone, tablet and computer. Over 100,000 customers and 30,000 companies from 180 countries use and love SignEasy to shorten turnaround times, close deals faster, cut costs, and improve customer experience by eliminating the cumbersome paperwork. It works nicely with the popular productivity and business applications like G-Suite, Office 365, Dropbox, Box and Mail apps. With over 6 million downloads, serving millions of users and being the #1 rated app in it’s category for customer satisfaction,  SignEasy serves individuals, small and medium businesses to startups and fast growing companies and even larger enterprises like Equinix, Intertrust, Oasis Petroleum, Cleartrip, and Stribling.

Role Overview
This person sets product positioning and messaging for our target customer segments, manages product and feature launches, and gathers customer insights. They will be responsible for maximizing our product’s potential, in order to acquire, delight and engage our users and help SignEasy grow. You will partner with various teams across the company, including Product, Customer Success, Sales, and Engineering.

Responsibilities

  • Research user and buyer personas across industries to develop market segmentation
  • Develop positioning and messaging to communicate our product’s potential and benefits to target segments
  • Execute Go-To--Market strategy and product and feature launches to drive adoption and user acquisition
  • Study market trends and competitive developments  to identify gaps in our product capability and influence product roadmap and priorities
  • Develop and own the execution of the content for the company website, blog and email lifecycle for users,  sales and marketing enablement resources like case studies, feature launch and landing pages, and webinars
  • Drive high quality traffic to the website through organic means (SEO, Content Marketing, Referral etc) and own the metrics for signups and conversions 
  • Manage external relationships and marketing initiatives with our partners like App Store platforms (Apple App Store and Google Play), Office 365 and G-Suite marketplace 
  • Own the tools and automation of systems and processes used to track performance data of marketing campaigns and user acquisition channels 

Requirements

  • 5-7 years of Product Marketing Experience in SaaS or B2SMB or B2C space
  • Strong marketing skills and experience across segmentation, positioning and messaging, content creation, and creative storytelling.
  • Strong analytical skills, with proven capabilities interpreting data and qualitative research and distilling into actionable takeaways and insights.
  • Excellent cross-functional collaboration abilities to interact with sales, product, design and engineering teams, ability to lead with influence
  • Excellent communication skills (written, verbal, visual), both for internal audiences and customer-facing messaging.
  • Expert in Google Analytics and other analytics tools, Marketing automation using Unbounce, Intercom or similar tools
  • SEO, ASO and/or Content Marketing experience is a bonus
  • Ability to thrive in startups with fast paced environment and take ownership for working through ambiguity
Perks
  • Travel opportunities - SignEasy is headquartered in USA, with a sales and marketing office in Dallas, and a product development team in India. Travel to US and interact with a global diversified team and grow together with us.
  • Annual Company Retreat 
  • Generous Leave Policy
  • Full health insurance
  • Professional development budget of 1200$ / Year
  • Opportunities to attend conferences, workshops and trainings
  • Remote working opportunities based on performance and familiarity